Ways to gain hype before your server opens

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Rezz

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So, my server is in its yearly cycle of going down for a few months while being completely remade from the ground up. I'd like to hear of some methods for gaining hype before it reopens again. I've gotten in contact with many of my loyal players and they're eager to come back, but I'd also like to let new people know about the server as well.

My questions:
  • Is it worth the effort to gain hype before a server opens?
  • What are decent ways to get the word around (assuming it is worth gaining hype before opening)?
 
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JustRayz

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When i owned a server we had a very small player base, but gaining hype is great. However don't take forever to make this change or they go play massive, servers with hundreds of players and their gone... So make sure these are great features you're adding and that you don't take too long!
 

Wut

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I don't understand why you would shut it down for a few months... Why not just be working on the new one while the current one is still up? Wouldn't it save you money and players?
 

Rezz

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I don't understand why you would shut it down for a few months... Why not just be working on the new one while the current one is still up? Wouldn't it save you money and players?

being completely remade from the ground up.

I was just telling everyone my situation, which is pretty irrelevant. Tips for gaining hype before a server opens would be helpful for any owner.
 

Wut

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Alright, well, one thing i've found to be effective is getting someone to do a server trailer for you. I recommend Astroskillz personally.
 
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