A lot of people have asked this sorts of questions on many Minecraft related forums.
But the main factor that will attract players to your server is originality and 1st-minute-experience (1me)
1me is also used in scripts for writing games. Once a player joins your server and it's the most popular gamemode for now but they don't know what to do and do nothing else but jumping around in spawn, that is considered boring. You might want to add a little guide or something on their first join that leads them to the pint of your server and what it's all about.
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