I'm not talking about the benefits for that rank, I am talking about the theme. If people don't want the other perks they should have a choice to pick to get a theme addon or the rank.
I feel like MCM likes to avoid individual cosmetic purchases aside from charity events and some name colors. People would still buy premium if it didn't give the perks, but I don't think many people would buy the perks if it didn't give the "reputation bonus" so-to-speak of having the rank. Additionally, I feel like if they made the dark theme a purchasable thing, people would start asking for each perk to be an individual package in the store, and I don't think MCM wants to have fifty items spamming the store for the one person that wants to buy it.
