Spend money to make money, if you can build up a server to over 2k members, you have a massive leg up over everyone else when it comes to getting customers for advertisements. Then you can start making your money back, but if your server is smaller then 1,000, good luck getting anywhere.
What a lot of people have done is partner up with other people. The biggest pro is that the cost gets divided, but that also means that profit gets divided.
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