Name changes used to have more of an effect than what they do now. I don't people really care terribly much anymore, though bad name history is bad still name history.
Regardless, name history usually has relatively little effect (in comparison, to say, previous owners) on the account sale price, if the name/feature is worth it (capes, OGs, etc).
The first 4-5 name changes can bring an account down by a lot, but after that the difference between like 5 name changes and 30 is really not that big anymore
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