Hey creators,
We've shipped a bunch of improvements to the featured resource ads system:
Altogether these changes make the system a lot better for advertisers. If you haven't given featured ads a go yet, now's a great time to try them out.
If you've got any questions please give me a ping in one of our creator channels and I'd be happy to help. Thanks!
Mick
We've shipped a bunch of improvements to the featured resource ads system:
- Max featured ad fee reduced to 50%. We've lowered the cap from 90% down to 50% as a creator-friendly guardrail so no one ends up paying unsustainable rates on hotly-contested categories
- Clearer performance metrics. We've retired the old % visibility score (which was hard to make sense of) in favour of showing you how many extra impressions and clicks you can expect per month. A lot more useful for understanding actual impact
- More detailed projections. We've replaced the old "competitive rate" indicator with a more accurate display of exactly which pages your resource will be featured on and how many impressions to expect for each page
- Not showing ads when there's less than a full page of results. Means you'll never pay for a featured spot that wasn't actually going to boost your position anyway
- Ad fee attribution scoped down to just the featured resource. The fee now only applies to the resource you're actually featuring and its addons, not flow-on purchases on other resources from the same session
Altogether these changes make the system a lot better for advertisers. If you haven't given featured ads a go yet, now's a great time to try them out.
If you've got any questions please give me a ping in one of our creator channels and I'd be happy to help. Thanks!
Mick
