Over the years the market has completely changed. In general, players are looking for something fresh.^^^^
if I'm being honest I'vve never really lost players from a p2w aspect i got in all my servers, infact players buy more and are more inclined to join giveawaysFirst, you need players. You need a reasonable starting budget. Then, use this budget to pay for advertising. Bear in mind live streams from several medium-sized YouTubers tend to do well - also look for small streamers that will do it for free. Create a discord server and monetize the discord server to new players while they are live streaming.
Second, you need to introduce the shop to new players. After you built a good starting player base, create a shop store with easy-to-understand concepts such as simple ranks like "Sponsor" or "Premium," but don't overwhelm your players with a bunch of new account upgrades and commands/items all of a sudden - you might risk players leaving due to pay-to-win concepts.
Lastly, you need to make Holiday Sales to keep player retention. During these sales, introduce new items. Sending a discord announcement and changing your server MOTD will give attention to your new store items. After these sales, you can leave new items inside the shop for a larger price. Updating your shop a lot will gain more revenue.
Recap: Start your server without a shop, and once you established a player base, introduce a shop with simple account upgrades (ranks - no more than three) then gradually introduce more shop items at holiday sales. Hopefully I helped, and good luck with sales!
