Well, if this is your first launch of a server, it's very unlikely it will be a huge hit right off the bat.
Unless you've invested massive money into advertising, got a few sizeable Youtubers on your back and a decent following already.
Chances are you'll not make a huge cut on launch day.
It's no secret that the server business is a competitive one, 100s of new MC startups every week, it's seriously brutal.
So have a NEW, INNOVATIVE idea for an MC server, develop it well, BETA Test it with some people you know won't leak everything or break everything, get some ads out there and possibly a Youtuber and most importantly, start building a community BEFORE launch, sneak peaks etc so that they are there for you to rely on Launch day...hype is important
There is no right way to do it, but there's a right way to try it. That my friend is called innovation.
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