Is Using Sub-Par in your brands name a bad idea?

[Paper Cars]

I've got an idea for the name of the music services brand I'm working on starting which plans to eventually offer recording, mixing, and mastering services as well as management services for small artists.

My idea is to title this brand SubParJamz, also known as SubParJamz Music Services

I'm debating that this may either be a creative unique name that catches the eye, or it will drive potential clients away with the thought that I am not confident in my services.

What are yall's thoughts?

 

[Mick]

Very weird to be using a negative adjective in your brand name. It'd be like us renaming the site to UnsafeMarket. Worth picking a better name imo. What do you like about the name 'SubParJamz'?

 

[Paper Cars]

Very weird to be using a negative adjective in your brand name. It'd be like us renaming the site to UnsafeMarket. Worth picking a better name imo. What do you like about the name 'SubParJamz'?

I feel like it has a kind of punk/grungy feel which fits with the genres we would primarily be promoting towards (punk, grunge, indie, rock, and metal)

 

[Mick]

I feel like it has a kind of punk/grungy feel which fits with the genres we would primarily be promoting towards (punk, grunge, indie, rock, and metal)

If the vibe is specifically trying to be self-deprecating, then it'd be an interesting choice at least. Would be a bad name if you didn't realise it was negative, but since you know it's a negative name and are picking it intentionally it will probably be a fine choice!

 

[XER0GRAVITY]

Odd choice but I can see how you could make that work.