Low CPC on a MCMarket ad

[kangarko]

Just curious if anyone here is experienced with KPI optimization when running paid ads. Our CPC is way out of KPI and we've tested a few creatives with little to no improvement.

(our ad is the forth from the top with my head on it)

I am willing to issue a financial reward if you help us get the click through rate up to at least 0.20%.

-Matej

 

[Norska]

I personally never liked the grammar errors like "Build Extremely Efficient Server", etc. It would look much better and professional if you had "Build extremely efficient servers!" and possibly a cooler animation for the text-changing (or even whole banner), the current one is plain, simple and doesn't really make your ad stand out.

 

[User]

To be completely honest, the ad just looks generally boring. No animation, no special design; it looks, to be frank, like you used a Word doc template and just kept the default design and font for everything. As Norska mentioned, the words itself would be better with proper English. Comparing your ad to the other 4, 3 of them have smooth animations and special FX, as well as a more appealing overall design. I understand that design may not be your area of expertise, but you can get something along the same lines as the other ads for maybe $15 in the Design & Media category, and if you make it unique (which shouldn't cost much extra), you can even stand out from the others, but in a positive way.