Need Server Idea's [Where do I spend the money?]

[-Turtles]

Dear all,

Basically I need new and unique server idea's. I can write my own code and get my own builds but I have no idea what to make and where to put my money to get players.

Please give me some idea's

-OMGTurtlesFTW

 

[Mhtro]

On Graphics because it's what the players see before even joining a server.
Advertising.
Builds.
Plugins.