This term has been thrown around a lot, most commonly in service teams and the account market. Saturation is not a real thing.
But Cal, there are so many options and they are all doing the same thing! Is that not saturation?
Let's give an example.
2011. Virtually every car on the road has a combustion engine, and there hasn't been any challengers to the big automotive manufacturers in at least a decade. There are hundreds of models released every year, all of them look about the same. The market was so saturated! How could anyone ever break into such a saturated market? Enter left, Elon Musk and Tesla. The companies explosive true entrance into the Automotive world with the Model S, 3, X and Y has forced nearly every automotive manufacturer to develop their electric vehicle technologies.
That's cheating. Elon Musk is an outlier.
Let's go for a more recent example, one many on MCM will be all to familiar with.
Everybody's got a Skype account, if you want to get commissions on MC-Market, your Skype account better be on your thread. Enter right, Discord. You'll be hard pressed to find a single person on MC-Market who still actively uses Skype, this all occurred over about a year.
Some more just because
Lightning round this time.
Apple and the iPhone, Apple and the iPod, Apple and the Lisa, and for fun I'll throw in the AirPods because those have caught on quite significantly. Apple's pretty good at that. What about some less obvious examples. Starbucks has replaced many coffee shops around the world because of their constancy, efficiency and ability to make a profit. Wireless Charging has caught on so fast you may of not even noticed. There's an electric scooter on every street corner of every major city. "There's an app for that".
But Cal! All these people saying something couldn't possibly be wrong!
Well let me give you a hypothetical.
I see a service team doing well for itself, they see it's owned by someone known to live life luxuriously. I look at it, figure out how it works, and want to do it myself because I too want to live large. It doesn't look to hard, all it really is is a discord right? Set it up, get myself a bot developer to clone their bot for a fraction of the price they paid. This is so easy, how could somebody possibly mess this up? Few commissions out the gate, hot on ego I buy threads, websites, lamborghinis, whatever. All the sudden a fall off, maybe I got distracted by all the new toys, maybe I lost sight of the goal, flew to close to the sun. Inactive staff, team is dead in 2 months.
This couldn't possibly be my fault. No, everyone else is stealing my idea. The market is too saturated. Too many people doing my thing! I'm gonna post about it. Make the post, the idea snowballs, other people have the same idea, or other people piggy back on my idea, who's to say. Now it's month later, my team is long gone but the idea of saturation has become widely accepted.
Back to the real me; I'm not saying this is what happened. But it's not hard to see how such an idea could catch on and spread. "I didn't fail, everybody else made me fail!"
Stagnation vs Saturation
A saturated market would see significant declines in prices, which has not been seen in almost any, if anything they are in a price-matched market. The consumption level have always been wildly varied depending on season. Stagnation is what many are trying to describe when looking at the markets many call saturated. The accounts market feels as though it is saturated because it isn't allowed to change. People think the Service Team market is saturated because there hasn't been significant change in the market, not since the popularization of automated ordering systems.
What can be done?
A structural requirement for innovation is a ridiculous pitch, and wishing upon a star that people will be better than they are is a terrible solution. All I can hope to do is educate.
No, these markets so commonly referred to are not in fact saturated, the "problem", is that there is a lack of innovation in the markets. If you would like to break into one of these so called saturated markets, do it.
But Cal, there are so many options and they are all doing the same thing! Is that not saturation?
Let's give an example.
2011. Virtually every car on the road has a combustion engine, and there hasn't been any challengers to the big automotive manufacturers in at least a decade. There are hundreds of models released every year, all of them look about the same. The market was so saturated! How could anyone ever break into such a saturated market? Enter left, Elon Musk and Tesla. The companies explosive true entrance into the Automotive world with the Model S, 3, X and Y has forced nearly every automotive manufacturer to develop their electric vehicle technologies.
That's cheating. Elon Musk is an outlier.
Let's go for a more recent example, one many on MCM will be all to familiar with.
Everybody's got a Skype account, if you want to get commissions on MC-Market, your Skype account better be on your thread. Enter right, Discord. You'll be hard pressed to find a single person on MC-Market who still actively uses Skype, this all occurred over about a year.
Some more just because
Lightning round this time.
Apple and the iPhone, Apple and the iPod, Apple and the Lisa, and for fun I'll throw in the AirPods because those have caught on quite significantly. Apple's pretty good at that. What about some less obvious examples. Starbucks has replaced many coffee shops around the world because of their constancy, efficiency and ability to make a profit. Wireless Charging has caught on so fast you may of not even noticed. There's an electric scooter on every street corner of every major city. "There's an app for that".
But Cal! All these people saying something couldn't possibly be wrong!
Well let me give you a hypothetical.
I see a service team doing well for itself, they see it's owned by someone known to live life luxuriously. I look at it, figure out how it works, and want to do it myself because I too want to live large. It doesn't look to hard, all it really is is a discord right? Set it up, get myself a bot developer to clone their bot for a fraction of the price they paid. This is so easy, how could somebody possibly mess this up? Few commissions out the gate, hot on ego I buy threads, websites, lamborghinis, whatever. All the sudden a fall off, maybe I got distracted by all the new toys, maybe I lost sight of the goal, flew to close to the sun. Inactive staff, team is dead in 2 months.
This couldn't possibly be my fault. No, everyone else is stealing my idea. The market is too saturated. Too many people doing my thing! I'm gonna post about it. Make the post, the idea snowballs, other people have the same idea, or other people piggy back on my idea, who's to say. Now it's month later, my team is long gone but the idea of saturation has become widely accepted.
Back to the real me; I'm not saying this is what happened. But it's not hard to see how such an idea could catch on and spread. "I didn't fail, everybody else made me fail!"
Stagnation vs Saturation
A saturated market would see significant declines in prices, which has not been seen in almost any, if anything they are in a price-matched market. The consumption level have always been wildly varied depending on season. Stagnation is what many are trying to describe when looking at the markets many call saturated. The accounts market feels as though it is saturated because it isn't allowed to change. People think the Service Team market is saturated because there hasn't been significant change in the market, not since the popularization of automated ordering systems.
What can be done?
A structural requirement for innovation is a ridiculous pitch, and wishing upon a star that people will be better than they are is a terrible solution. All I can hope to do is educate.
No, these markets so commonly referred to are not in fact saturated, the "problem", is that there is a lack of innovation in the markets. If you would like to break into one of these so called saturated markets, do it.
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