The server concept is a Shop Survival + CPvP hybrid, with goals to launch, establish a community, and reach sustainable revenue in the NA/EU region, targeting a player capacity of 300–500. The investment required is $1,000, with revenue shared 60% to the investor and 40% to the operator. The phased server plan starts with development and setup, including hiring a developer, setting up infrastructure, configuring plugins, and preparing core systems, focusing on tasks fully under our control. Phase 2 involves testing and validation through a closed pilot to ensure stability and gameplay, with milestones dependent on tester feedback. Phase 3 is a soft launch and community building, contingent on meeting internal criteria like uptime, bug fixes, and system readiness, while player numbers will depend on influencer performance, marketing reach, and player interest. Phase 4 focuses on marketing and growth, executing influencer campaigns with measurable deliverables and ROI tracking, acknowledging that effectiveness depends on third-party performance and external factors.
The marketing plan allocates $200–$300 to small YouTubers (10k–50k subs) for targeted promotion and the remaining budget to mid-range YouTubers (200k–400k subs) for broader reach, along with Discord promotions and social media posts, aiming to acquire initial traction, build community, and drive engagement. Staff roles include a developer responsible for setup and bug fixes, moderators/admins incentivized via in-game ranks and prestige, and a community manager overseeing Discord, events, and player engagement, with deliverables dependent on team cooperation and availability.
The financial plan includes developer fees and plugins in the $1,000 investment, a $600 marketing budget, and $100 for miscellaneous assets, with the revenue split of 60% investor and 40% operator. Next steps involve connecting via VC to finalize the roadmap and influencer selection, tracking weekly metrics such as DAU, retention, and in-game purchases, and focusing on milestone-based growth rather than fixed timelines. The strategy emphasizes transparent use of funds, measurable outcomes, and presenting the project as a solvable problem, avoiding promises that rely on external parties beyond control. The approach starts with a closed pilot to validate server stability, followed by a broader soft launch after meeting internal acceptance criteria, and executing marketing campaigns tied to measurable deliverables, ensuring responsible use of investment and a realistic understanding of server growth.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.
